In undertaking any major task, a strategic plan can be an extremely effective asset in ensuring that those involved follow a carefully mapped out process to obtain the desired outcome. Strategic Planning creates the framework for those designed decisions and actions.
For an organization’s Strategic Plan to have the greatest efficacy, there needs to be a set of guiding principles that helps to maintain the focus not only on where the organization is going, but why it is going and how will it act as it proceeds. This creates a common fabric by which the organization creates the finished cloth that will become its desired Future State.
There also must be a set of Goals that are derived from the context created by the guiding Principles, and for each goal that is established, there must be a set of tangible, measurable actions that will help to accomplish each Goal. These are the Objectives.
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